Michelle Power is a wordsmith with a love of keeping things clear, simple and easy to understand – she hates leaving anyone out and believes good communication should be understood by all while talking down to nobody. Starting her career in advertising, she quickly learnt to quickly get to the point with a grabbing headline and engaging body copy. As Head of Copy at Neal’s Yard Remedies, and subsequently as founder of Power of Words, she developed her storytelling and UX writing skills, which she is bringing to financial and professional services, along with clarity, warmth and engagement.
